The Result of Scenting

• Subtly prompt clients to spend more time and money
• Create an ideal ambiance for clients to feel more relaxed
• Help clients remember your brand
• Improves client perceptions of your environment
• Create an emotional attachment to your brand and products
• Reinforce a higher degree of customer loyalty
• Differentiate your business from your competitors

SOME RESEARCH FACTS

Academics and marketers have known for more than 20 years that there is a strong link between an aroma and a customer’s lasting feeling of enjoyment from that aroma. Studies show that a pleasurable scent diffused at a noticeable level can validate consumer intentions, improve workplace productivity and assist with health and medical conditions:

When the aroma of baked bread was released in a US supermarket, sales in the bakery section increased threefold. (Hirsch, 1995, International Journal of Aromatherapy)

The diffusion of lavender during breaks at work has been found to prevent the deterioration of work performance. (Sakamoto, et al, 2006, cited at chemse.oxfordjournals.org)

​Research in Japan is being undertaken to understand the influence scent and the use of essential oils have for the treatment of Alzheimer’s disease. (Miyazawa, 2006, Inhibition of Acetylcholinesterase Activity by Tea Tree Oil & Constituent Terpenoids)

​The smell of a new leather jacket or pair of shoes makes everyone happy. But a new car smells best of all. An artificial “new car smell” is sprayed inside cars that last for six weeks. And while not everyone can own a Rolls-Royce, at least you could get the smell. The car manufacturer reproduced the scent of the 1965 Silver Cloud and sprays it under the seats to recreate the smell of a classic Roller.

The same goes for flying. Singapore Airlines recreated a scent of the Orient for its flights. The aroma of lotus flowers and bamboo forests is put on hot towels for passengers.

One of the most evocative smells from childhood is crayons. A survey found that 85% of all people remembered their childhood when they caught the smell of Crayola crayons and the newer crayon-scented colored pens.